Luxottica has announced a GTR exclusive launch for the new Oakley Silver which hit stores across travel retail this month.
The launch is tied in with in-store communications which come in multiple languages to match the global-fit and Asian-fit formats of the design.
Luxottica Group head of global channels Francis Gros said: “Following the success of previous Oakley Travel Retail Exclusives, such as the Chainlink Ruby Iridium model, we’re pleased to bring further uniqueness and differentiation to the sunglasses category in Travel Retail. It’s important that the exclusive sliver frame with prizm lens technology really stands out at point of sale, to help attract travelling Oakley fanatics and shoppers looking of an extra-special sunglasses purchase.”
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at oakley.com.
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